Statement of Purpose
The Statement of Purpose is designed to articulate the priority audiences, central questions, core messages, and educational objectives for the Lumpkin's Slave Jail Site Project. As such, it provides the fundamental criteria for making the critical decisions regarding what content, what visitor experiences, and what design will deliver the purposes of the Lumpkin's Slave Jail site. It is the foundational step in our start-to-finish process.
- Central questions — the questions the project will partially answer with its programs and activities
- Target audiences — identification of priority targeted audiences for the project
- Learning objectives — outcome oriented objectives to guide the development of the content and design of the programs and experiences
- Core messages — the fundamental ideas, concepts, and communication goals that must be experienced, delivered to, and remembered by every visitor